It seems to me there was a point when blogging was 'in'. At least with the younger population. It was, well, a fad, and like all of them, it passed (or should I say will pass? passes?).
But why did the young'ns not stick around? I believe the answer to be simple: writing about what you did today gets boring after a while -- for reader and likely enough the blogger, too. And if you're not celebrity, what stranger in the world is going to read your boring personal weblog?
Now that you've figured it out, consider the hundreds of non-celebrity blogs that get a nice chunk of readership. Why do they get readership? Content, content, content. Plus presentation, of course. Your average personal blog might have a terrible template (or just a popular and familiar one), but I think people appreciate good design, whether consciously or subconsciously. It also seems to me that blogs with high readership have a topic, or a category to their posts -- thus a reason for people to come back: more content in that category. Example: Download Squad. Though it covers tech news, they are always talking about software, new and updated. So people have a reason to come back. Unless you are some hot celebrity, your personal life probably is not enough to draw someone back to your blog.
And one note: it seems to me that a lot of popular blogs (at least that I run into) are run by a team. Keeping quality content coming is important, too. Who would get used to watching TV if programs came on randomly, sporadically, and far between?
Enter microblogging, and by the numbers, Twitter. And Facebook*. Why do daily details of your personal life suddenly become hot fodder for the internet masses (OK, maybe just your friends, but I do have random people follow me on Twitter -- it's been spammers recently, though)? Manageability. Or should we put it, digestibility. And the social ties. One can eat spoonfuls, in fact, one wants to eat multiple spoonfuls in a day, but not six whole pizzas.
Check out this article, In defense of Twitter. After you read this quote from it, that is:
Of course you'd like to think that most of your daily conversation is weighty and witty but instead everyone chats about pedestrian nonsense with their pals. In fact, that ephemeral chit-chat is the stuff that holds human social groups together.
So while we post some more personal stuff to the blog (and it can't help bleeding through), I like to think of it as a sort of formal publishing platform. It's information, subjective and objective, and it's there for your taking. And if you feel like coming back because it interests you, do. If not, don't. If you're my friend, you might find such disconnected and random thoughts as Twitter produces to be noteworthy.
Anyway, some interesting thoughts…
*Facebook status updates
