How about more accessible/understandable feeds?

OK, yeah, I know, feeds, both Atom and RSS are really popular. But apart from the techies (read: geeks), how many know what the little orange radio wave icons means?

Or do people even care? Would they use it if they knew what it meant? Would they be interested in efficient ways to keep up with an information source?

And another question, I suppose, is how do we deal with feeds? There are a bajillion feed readers out there, and the major browsers support it out of the box, either through Firefox style live bookmarks, or through a built in reader. What I would like to see is a cloud style movement, which I think might already be happening. Like Google Reader (accessing your Google Reader feeds from somewhere else than the web interface).

It seems to me that there is profit to be made in making this more accessible/popular with the masses.